To follow up my post from last year, I wanted to reflect on millennial usage of tech in 2016.
#1. The macro theme in 2016 wasn’t the emergence of new apps or technologies, but more time directed to the most popular apps: SnapChat, Facebook/Instagram, Uber, Airbnb, Spotify, Netflix, HBO Go, Venmo and the messaging services.
#2. I’d rank SnapChat as the most popular app for millennials. Very excited for the Snap IPO in 2017.
#3. Binge watching. So much binge watching. If you aren’t staying up to date with Game of Thrones, Stranger Things, Westworld, etc good luck having a conversation with your friends. Netflix and HBO Go are providing the best content.
#4. AI entered our lives. I got an echo as a wedding gift and use it daily. More friends got echo/dots as presents over the holidays.
#5. Venmo is the preferred digital payments service. Its so pervasive, it’s become an interesting social network to watch. Public transactions on Venmo are more insightful than Facebook or Instagram.
#6. This couldn’t be a 2016 reflection post without talking about the election. Regardless of your political views, I think the 2016 election was a wake up call for most millennials. I know many friends took some time off from Facebook following the election.
#7. The flash in the pan that was Pokemon Go demonstrated (a) how big mobile is and (b) how efficiently you can tap into this market if you get the product right.
Check out my predictions post for what I think will happen in 2017.